SPEAKER Profile: SAMANTHA JOHNSON
AREAS OF EXPERTISE:
(1) Commitment, (2) Courage, (3) Kindness
Samantha knows that no great journey ever follows a straight line. Over the past two decades she has worked across the sport, broadcasting, and media industries, working with clients such as FIFA, UEFA, Chelsea FC, Sky Sports, Eurosport and TRT World. Samantha has interviewed some of sport’s biggest names, worked on some of the most watched events on the planet and created international headlines as a reporter.
Samantha currently lives in Istanbul where she presents her own international sports show on TRT World. She throws herself in to everything from hosting events like the Turkish Grand Prix coverage, reacting to breaking news, and editing and producing long form feature stories.
Sam’s experiences, both good and bad have given her the opportunity to work as a mentor and as somebody that people from across sport, broadcasting and media can come to for advice. She advises and consults some of football’s most influential figures in some of the sport’s biggest clubs on matters of diversity as she works to change the industry for generations to come.