
SPEAKER Profile: Dean Richards


Following an illustrious career in international rugby union with England and the British and Irish Lions, Dean made the move into club management and went on to become one of the most recognisable and successful coaches in the game. As a player he read the game like few others and was invariably in the right place at the right time. As a coach he gave clarity to individuals, teams, and clubs to ensure that they could achieve and often exceed their goals.
As Director of Rugby with the likes of Leicester Tigers, Harlequins, Grenoble and Newcastle Falcons, he secured incredible success including back-to-back European Cup victories along with four Premiership titles on the bounce.
Throughout his career, Dean has focused on culture, strategic development, clarity of communication, roles and responsibilities, thinking under pressure, resilience, problem solving, change management and succession planning, all of which resonate hugely in the business sector.
He is very clear about the significant crossover between sport and business, and he is determined to share his experience in order to help businesses improve their performance.
With a locker full of stories and experiences, Dean is one of the most popular after dinner speakers on the circuit and he is now editing and curating the more appropriate stories and learnings to share in his keynote speeches. With a natural wit and self-deprecating style, he’s able to convey critical messages in an informative, engaging, motivating and humorous way.
When not working, he still undertakes various fund-raising efforts for charity and enjoys all sports including soccer, squash, horse racing, and cycling.